Gabrielle is an experience design and research lead focused on strategy and growth.
Gabrielle is the sole founding experience researcher for a large B2B fintech organization and she previously led responsive web and native mobile design for global enterprise expense management.
Featured Work
Modernizing a Legacy Enterprise Platform: $2M Investment, $17M Renewal, and 100% YoY Growth
I led the 5-year design vision for a 20-year-old expense platform—securing $2M in funding and aligning cross-functional teams around a mobile-first, AI-assisted strategy. Over three years, this work drove 100% YoY mobile MAU growth (1,000 → 4,000+), expanded enterprise adoption 125% (200 → 450 customers), improved app ratings from 2.8 to 4.2, and helped secure a $17M renewal through critical workflow and feature enhancements.
